The TruLog™ Mission

About Us

The TruLog™ mission is to help fulfill our customers’ dream of owning a maintenance-free log home by providing an authentic log home look through a maintenance-free, steel log panel.


At TruLog™, we believe in high quality products, honesty, hard work, customer service, and most of all, spending time with family and friends. We live and breathe these values day-in and day-out here at TruLog™.


  • At TruLog™, we provide a high quality, patented, metal log panel featuring hew lines, wood grain, and a defined chink line that is unlike anything on the market.
  • We ensure great customer service by providing you with expertise in using the product, as well as backing it with a 30-year paint coating warranty.
  • We help you fulfill your dream of owning a log cabin without maintenance so you can spend time doing the things you enjoy most.
  • We provide expertise about our product and other building materials so you can be sure that you have bought the best product.
  • Last but not least, we will work hard to make sure you are satisfied with your TruLog™ experience.

TruLog™ Company History

TruLog™ is a family-owned and operated business in La Salle, Colorado. Ted, the owner, grew up in Loveland and has 30 years of experience in the steel siding industry and construction business. He employs his nephew, Donny, who installs and manufactures TruLog™, his son, Ryan, who takes care of marketing and sales.

“My installer said your siding went up easy! I definitely made the right choice buying TruLog. My cabin looks great without the maintenance and headaches. I’ve recommended you to everyone that sees the place and I will continue to send you business. Thanks!”

– Roger PA

The TruLog™ history begins in 1985 when Ted started working at the Knudson Manufacturing building and servicing gutter and siding machines. In 1995, Ted moved on from Knudson Manufacturing to start his own metal siding business, R&B Home Improvement, to serve the customers of Northern Colorado. Ted installed every type of siding from fiber cement, to vinyl, to metal, and he even built full log homes. The look of a log home was very appealing to Ted, but the maintenance of having to stain and seal your home every 2-3 years did not. His experience in the siding industry and building log homes led to the idea of making a maintenance-free log siding panel so customers could enjoy the look of a log home without all the maintenance. With Ted’s background in roll forming machines and the steel siding industry, he invented the most realistic, maintenance-free, steel log siding panel on the market today, TruLog™.

Due to national interest, we invented the TruLog™ box siding line so we could easily manufacture and distribute our products to customers all across the United States. In 2014, we shipped our first TruLog™ order to New Mexico and the customer installed the siding themselves and couldn’t have been happier with the product and experience. Since then, we have sold to many other customers. You can see what they have to say about our product on our testimonials page. Our customers are the reason that we continue to be successful. We pride ourselves in serving the customer and making sure they are buying the highest quality product and experience from TruLog™. Contact us today for more information!

Client Testimonials

Smiling Woman

Love the siding and salesman was very helpful

5 Stars

Love the siding and salesman was very helpful and answered all emails and calls very quickly.

I felt like a valued customer and definitely got a great product. I’ve had nothing but compliments on my home. Thanks!

Tracy T.

Grinning Man

TruLog was so helpful during the whole process

5 Stars

Ryan with TruLog was so helpful during the whole process of getting my family samples to the finish product. TruLog looks amazing on my grandparents house that was an original log cabin.

My grandparents house looks like a new log cabin again. Thank you Ryan and TruLog for everything!

Ben B.

Smiling Man

Easy install and looks fantastic

5 Stars

This was an easy install and looks fantastic when it’s all done and the customers love the look when they come into the store.

I am going to use this product again for another project I am working on. Thanks Tru Log

Scott S.

No Matter Where You Are in the Country, We Can Ship Our American-Made Woodgrain Steel Farmhouse Siding to You
TruLog customers across the nation

Newsletter Signup

TruLog Product Catalog

TruLog Product Catalog

In our free catalog, you will learn about the benefits of TruLog’s™ Steel Siding